Ratings Get Advertisers, Relationships Keep Them.

Radio advertising is more than just a 30 or 60 second commercial you hear on the radio. Digital microsites and social media are a way to keep connected with listeners and are a necessity when it comes to promoting advertisers. Ray has been a proponent of digital media since its inception. He knows how to sell himself and often attends client pitches with the sales team. He succeeds because he is authentic and only endorses products or services he believes in, uses and fit his lifestyle.

Here are a few examples of what Ray calls “content creation”, including one of the single largest auto buys made by Toyota in Chicago Radio history along with recent clients Ray has worked with.

I always wonder why stations go "commercial free" — the relationship between the radio station and client is one that needs to be loved as much as the listener. If you treat clients right they will always follow. Make commercials personal, tell a story. If you do it right, the story never ends!

Ramblin' Ray

Builder Supply Outlet Digital Promotion

Builder supply Outlet advertised on all the big AM stations in Chicago; WBBM and WGN, just to name a few, but they didn’t advertise on WLS. They decided to try WLS after meeting and talking “shop” with Ray because he understood what Builder Supply needed from an advertising standpoint and it took off from there. In this video, Ray and Tom from Builder Supply Outlet created a Facebook video that was pushed out to all the radio stations, along with Ray and Builder Supply Outlet's social media platforms. It was a huge hit, and it’s what radio advertising is today. It’s radio, digital, and relationships!

The Digital & Social Media Component of Ray's Toyota Endorsement

Toyota hired Ray to roll out their first full-size truck. A relationship that lasted almost 10 years.

Comcast Challenge

Rain-X Wipers

Walgreens

Client Testimonials

“I love it when Ray does my commercials on air, he knows the store better than me! Since he only works a few hours a day, I think he should get a part time gig here! Want your phones to ring? – use RR."

Tom Jahnke,
Owner
Builder Supply Outlet

"Ramblin' is a Mensch! Where he goes my ad dollars follow. He doesn’t want anyone to know but sometimes he hosts my WLS Home Sweet Home Chicago show for free!"

David Hochberg,
President & CEO
Team Hochberg

"Ray Stevens read my commercials for many years. The way he made the listeners think there was no one else they should call other than us was amazing. We have never had another talent who could make the phone ring like Ray!"

Amy Kite,
Broker
Keller Williams Infinity

“I’m glad Ray loves ford trucks. I’m really glad he chooses to endorse our family business in a town that puts radio endorsers at a premium — we’re glad we have had such a long relationship.”

Randy Yockey,
Owner
Friendly Ford Roselle

"For close to two decades my agency worked with well over 400 of the top radio personalities in North America and Canada both locally and nationally doing live and recorded spots. The biggest challenge has been talents that began getting complacent, went through the motions in reads, or didn't care about the results our clients were getting. That said, Ray was on the complete other end of the spectrum: consistently asking how our client's campaign was doing, consistently bringing authentic sincere reads, identified missed spots before they came to anyone's attention followed by overdelivered on the next one, and working with us as an agency instead of against us. On air talents like Ray that are true partners are a rare bread that we hope never go away."

Matt Wagner,
President
Radio & Television Experts LLC